Dollar General Ultimate Race Experience

Eligibility : Dollar General Ultimate Race Experience (the “Promotion”) is open only to legal residents of the fifty (50) United States (excluding residents of AK, CA, CT, DC, HI, ID, ME, MA, MT, NV, NH, ND, OR, RI, WA, and WY) who are at least eighteen (18) years old at the time of entry.

Promotion Period : The Dollar General Ultimate Race Experience begins on February 28, 2010 at 12:00:01 a.m. Eastern Time (“ET”) and ends on April 30, 2010 at 11:59:59 p.m. ET (the “Promotion Period”).

How To Enter : Visit http://generalmills.promo.eprize.com/dollargeneralraceexperience/ (the “Website”) and follow the links and instructions to complete and submit the registration form

Free Code: To obtain a Code without making a purchase of General Mills products from a participating Dollar General store, use the following free Code: DGULTIMATERACE1

Limit : one (1) entry in Sweepstakes and one (1) play of the Instant Win Game per person, per household and per email address per calendar day during the Promotion Period.

Prize (s):

Sweepstakes Prize: ONE (1) GRAND PRIZE: A trip for four (4) to attend the 2010 Prelude to the Dream Race at Eldora Speedway. Trip package includes roundtrip, coach-class air transportation for four (4) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Dayton, OH; two (2) days and two (2) nights accommodations at a hotel determined by Sponsor in its sole discretion (2 rooms, double occupancy); a tour of the pits for four (4); four (4) tickets to the 2010 Prelude to the Dream Race (seat location determined by Sponsor in its sole discretion); a meet and greet with a driver (driver and date and time of meet and greet determined by Sponsor in its sole discretion); and $500 spending money. Approximate Retail Value (“ARV”) of Grand Prize: $8,000.

Instant Win Game Prizes: SIX HUNDRED (600) FIRST PRIZES: A $25 Dollar General Gift Certificate. ARV: $25.

Winners : Winner List requests will only be accepted after the end of the Promotion Period and no later than October 29, 2010. For the Winner List, send an email with subject line: “Dollar General Ultimate Race Experience, Winner List Request,” to WinListRequests@eprizefulfillment.com.

Tags: DGULTIMATERACE1, Dollar General Ultimate Race Experience