Mars Snackfood Be On The Field Sweepstakes and Instant Win Game

Eligibility : Mars Snackfood Be On The Field Sweepstakes and Instant Win Game open to individual legal residents of the United States (excluding Puerto Rico and U.S. territories and possessions), age 18 or older as of 12/26/08

Promotion Period : MARS SNACKFOODS CELEBRATE ON THE FIELD INSTANT WIN GAME BEGINS AT 12:00:00 AM (ET) ON 12/26/08 & ENDS AT 11:59:59 PM (ET) ON 2/1/09 (THE “GAME PERIOD”).

Limit : Five (5) plays per person and per email address per day

Prize (s):

One (1) Grand Prize: A 5-day/4-night trip for four (4) people to Miami, Florida, including round-trip, coach-class air transportation from major commercial airport near winner’s home (as determined by Sponsor) to Miami, Florida; four (4) nights’ accommodations (two (2) rooms; double occupancy) at a hotel determined by Sponsor; four (4) tickets to Super Bowl XLIV scheduled to be held on 2/7/10 in Miami, Florida (seating selected by Sponsor); four (4) tickets to the EA Sports™ Super Bowl XLIV Party (the “Game Party”); ground transportation to/from airport/hotel, hotel/Game and hotel/Game Party; and $2,000 spending money (awarded as a check made payable to winner). Approximate Retail Value (“ARV”) of Grand Prize: $22,500.

Two (2) First Prizes:  A 2-night/3-day trip for two (2) people to the 2010 Pro Bowl, including round-trip, coach air transportation for two (2) people from a major commercial airport near winner’s home (as determined by Sponsor) to a major commercial airport near the to-be-determined location of the 2010 Pro Bowl (the “Pro Bowl Location”); two (2) nights’ accommodations (one (1) room; double occupancy) at a hotel determined by Sponsor; two (2) tickets to the 2010 Pro Bowl (subject to availability; seating to be selected by Sponsor); ground transportation to/from airport/hotel and to/from hotel/Pro Bowl Location; and $500 in cash to be awarded as a check made payable to winner. Approximate Retail Value (“ARV”) of First Prizes: $8,000 each.

(2) Second Prizes:  A 2-night/3-day trip for winner and one (1) guest to the first game of the 2009-2010 NFL season (the “Kickoff Game”) to be held in the home stadium of the NFL team that wins Super Bowl XLIII (the “Kickoff Game Stadium”), including round-trip, coach air transportation for two (2) people from a major commercial airport near winner’s home to a major commercial airport near the Kickoff Game Stadium (both as determined by Sponsor); two (2) nights’ accommodations (one (1) room; double occupancy) at a hotel determined by Sponsor; ground transportation to/from airport/hotel and to/from hotel/Kickoff Game Stadium; and $500 in cash to be awarded as a check made payable to winner. ARV of Second Prize: $7,000 each.

Five (5) Third Prizes: A $1,000 prepaid Visa® Gift Card.

Ten (10) Fourth Prizes: A $500 prepaid Visa® Gift Card.

One Hundred (100) Fifth Prizes: The Fifth Prizes will be randomly predetermined by D.L. Blair, Inc. between the following prizes: fifty (50) $100 prepaid Visa® Gift Cards and Fifty (50) $100 prepaid NFLShop.com Gift Cards. Sixty Five (65) Sixth Prizes: A $75 prepaid NFLShop.com Gift Cards. One Hundred (100) Seventh Prizes: A $50 prepaid NFLShop.com Gift Card.

UNIVERSAL PRODUCT CODES:
A Universal Product Code (a “UPC Code”) from a package of any Participating Product is required to play the Game. UPC Codes are available on the outside of all packages of Participating Products and at www.beonthefield.com (the “Website”).

UPC codes (not guaranteed to work):
040000201328
040000201205
040000021315
040000021322
040000202530

PARTICIPATING PRODUCTS:

MINIS MIX® 10.5 OZ; SNICKERS® Brand Miniatures 11.5 OZ; SNICKERS® Brand MINIS MIX® Variety Bag 10.5 OZ; Milky Way® Brand Minis 11.5 OZ; TWIX® Brand Caramel Minis 11.5 OZ; M&M’S® Brand Peanut Chocolate Candies 14 OZ; M&M’S® Brand Milk Chocolate Candies 14 OZ; and SNICKERS®/M&M’S® Brand Peanut Chocolate Candies Full-Size Variety 36 OZ Bag.

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