Eligibility : Hershey’s Win Your Bliss Sweepstakes open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of February 1, 2009.

Promotion Period : HERSHEY’S WIN YOUR BLISS SWEEPSTAKES ENTRY PERIOD BEGINS AT 12:00:01 A.M. EASTERN TIME (“ET”) ON MARCH 1 2009 AND ENDS AT 11:59:59 P.M. ET ON MARCH 31, 2009 (THE “SWEEPSTAKES ENTRY PERIOD”).

How To Enter :  Visit www.hersheysbliss.com/blisstrip (the “Web Site”) during the Sweepstakes Entry Period and click on the icon, banner or text link to access the Sweepstakes entry page. Follow the online instructions to complete the Official Online Entry Form and submit as instructed to register for sweepstakes. Enter the 12-digit UPC from any HERSHEY’S BLISS ® Package; click on the icon, banner or text link to access the Game entry and follow the instructions to register for the Game. Entrants will be asked a series of four (4) interactive questions about “What is Your Blissful Vacation?” Four (4) completed questions and answers constitute a play. Consumers who have completed a play will be entered into the sweepstakes drawing.

Limit : Limit one (1) online entry per person, per e-mail address per day.

Prize (s):

Four (4) Grand Prizes. Each Grand Prize consists of a customized trip for winner and their guest(s) to a destination selected by winner. Each trip must begin with travel from the winner’s home to Hershey, Pennsylvania where winner and guest(s) will enjoy a minimum two (2) days and one (1) night stay at a Hershey Entertainment & Resorts Company hotel, selected at the Sponsors sole discretion. Winner and guest(s) may then choose to travel to additional destination(s) within the 48 contiguous United tates., or choose to remain in Hershey, PA for the remainder of their trip. Travel may not exceed a total of six (6) nights including winner’s stay in Hershey, Pennsylvania. Prize includes: double-occupancy standard hotel accommodations for winner and guest(s), air transportation, ground transportation or car rental for seven (7) consecutive days and six (6) nights. Any remaining funds not used for the travel or lodging portion of the prize will be awarded to the winner (payable to winner in the form of a check) which can be used for food or activities. The total value of the prize including transportation, lodging and cash awarded to the winner and guest(s) will equal $25,000.00. Approximate retail value (ARV): $25,000.00 each.

Winners :

For the first initial, last name, city and state of the Grand Prize winners, print your name and complete address on a 3’’x5’’ card and mail in a first class-stamped envelope to: HERSHEY’S Win Your Bliss Winners List, Dept. 6961-723, P.O. Box 3450, Young America, MN 55558-3450 by May 29, 2009.

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