Hallmark Cards Biggest Little Thing Giveaway
Eligibility : Hallmark Cards Biggest Little Thing Giveaway is open only to legal residents of the United States and the District of Columbia who are 18 years of age or older at time of entry and who receive the mailed game piece or e-mailed game code.
Promotion Period : HALLMARK GOLD CROWN BIGGEST LITTLE THING GIVEAWAY BEGINS AT 12:01:00 AM CDT ON JULY 20, 2009 AND CONCLUDES ONLINE AT 11:59:59 PM CDT AND IN STORE AT CLOSE OF BUSINESS ON SEPTEMBER 30, 2009 (the “GAME PERIOD”).
How To Enter : During the Game Period, Sponsor will send game pieces to Crown Rewards members (except in Colorado and Texas) via mail (approximately 5,736,178 million pieces). Crown Rewards members and non-Crown Rewards members will be sent an e-mail (approximately 7,700,000 million e-mails) containing a game code and a link to a Hallmark Giveaway entry page. To enter, consumers receiving a postal game piece should scratch the protective covering as indicated to reveal their potential prize; consumers receiving an e-mailed game code should follow the link to the Hallmark Giveaway entry page and submit their code, their e-mail address and other required information to reveal their potential prize.
Limit : Limit one (1) online play per person or e-mail address.
There are twenty-two Biggest Prizes in each segment of this Giveaway (22 Biggest Prize winning postal game pieces, odds of winning a Biggest Prize, 1:260,736, and 22 Biggest Prize winning online game codes, odds of winning a Biggest Prize 1:350,000).
(2) Grand Prizes: Trip for you and up to 11 of your family or friends from anywhere in the continental U.S. to anywhere in the continental U.S. for a five-night stay, subject to availability. Prize includes airfare, hotel accommodations, some food, creation and mailing of custom invitations. Maximum value of trip is $82,400. Prize also includes a year supply of Hallmark cards and postage stamps for you and for each of your eleven friends, awarded in the form of 24 Hallmark Gold Crown gift cards with a maximum face value of $275 each. In lieu of trip portion of Grand Prize, winner may choose cash prize of $82,400. Total Approximate Retail Value (“ARV”) of each Grand Prize, $89,000. Grand Prize odds of winning in direct mail 1:5,736,178; online 1:7,700,000.
(2) First Prizes: House payments (maximum of up to $2,000 per month) for a full year, payable in the form of a check payable to winner for $24,000. ARV of each First Prize, $24,000. First Prize also includes 10 coupons, each good for a Free 99¢ Hallmark Card from your Hallmark Gold Crown store (ARV of each $9.90). First Prize odds of winning in direct mail 1:5,736,178; online 1:7,700,000.
(40) Second Prizes: Hallmark Gold Crown gift cards (face value, $550 each) good towards a year supply of Hallmark cards and stamps. ARV of each Second Prize, $550. Second Prize odds of winning in direct mail 1:286,809; online 1:385,000.
Total ARV of all Biggest Prizes is $248,020. Total ARV of all prizes, including Free 99¢ Hallmark cards, is $13,549,793.
Winners : To view the winners go to www.Hallmark.com/Giveaway on or around 10/19/09. To request a list of winners, send a self-addressed, first class stamped envelope to: Hallmark Cards Biggest Little Thing Giveaway, P.O. Box 8770, St. Louis, MO 63101-8770 for receipt by 10/31/09. Official rules are available online at www.Hallmark.com/Giveaway.
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