Holiday Entertainment Sweepstakes

Eligibility : The Holiday Entertainment Sweepstakes is open to legal residents of the United States of America (the “Eligibility Area”) who are twenty-one (21) years of age or older at the time of entry.

Promotion Period : The Holiday Entertainment Sweepstakes (this “Sweepstakes”) begins at 12:00:01 AM Eastern Time on November 30, 2009 and ends at 11:59:59 PM Eastern Time on December 31, 2009 (the “Sweepstakes Period”).

How To Enter : An individual may enter online by visiting the website located at www.maxim.com/heinekenholiday to the sweepstakes page to reach the official entry form.

Limit : LIMIT ONE ENTRY PER PERSON PER HOUSEHOLD

Prize (s):

One (1) Grand Prize winner will be awarded an Apple® iPod touch® 32G ($300), Bose® – SoundDock® Portable Digital Music System for Apple® iPod® ($400), a $50 iTunes gift card ($50), International Beer Glasses Set ($50), a selection of entertaining themed cooking book ($50) and a Heineken BeertenderTM ($200) (approximate total retail value: $1,050).

Winners : For a copy of these Official Rules or a list of the winners, send a self-addressed, stamped envelope to: The Holiday Entertainment c/o Alpha Media Group Inc., 1040 Avenue of the Americas, 12th Floor, New York, NY10018. Residents of WA and VT may omit return postage.

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