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dousaflavor.com – LAY’S Do Us A Flavor Choose Your Chip Contest

The Lay's Do Us A Flavor has just started! Create your flavors at dousaflavor.com now through March 30, 2015 and you could win $1 million!

Added on Tuesday, January 20, 2015 in Cash, Unlimited Entry

dousaflavor.com - LAY'S Do Us A Flavor

The Lay’s Do Us A Flavor is back!

And this year, they are looking for the tastiest flavors in America so start submitting your favorite flavors NOW at dousaflavor.com for a chance to win $1 million!

Create Your Flavor

Lay’s invites you to submit your yummy chip ideas by using the following ways:

  • Online: To submit your flavor online, go to dousaflavor.com and click “Create My Flavor”. Then follow the instructions to name your flavor, choose your chip style, add ingredients and write a short essay about what inspired your flavor. Finally, fill out the entry form and submit for a chance to win.
  • Via Text Message: Text FLAVOR to 24477 and follow the instructions to complete your entry.
  • Via Retailer Websites: Follow the instructions on select Retailer Web sites to participate.
  • Via Twitter: Follow @LAYS on Twitter and look for the tweets about the LAY’S Do Us A Flavor. Then, follow the link to enter the contest.
  • Via YouTube: Visit YouTube.com/lays and click “Create My Flavor” to complete and submit your Entry as directed.

Judging Criteria:

  • 40% Original and creative
  • 30% Potential for delicious flavor for LAY’S potato chips on the designated chip base (Original, Wavy and/or Kettle Cooked)
  • 30% Simple, straightforward and fun flavor, consistent with the Tastes of America theme

You may participate as many time as you want so get creative and start entering now!

Promotion Period

The contest, which consists of two periods, started this morning. You may submit your flavors now through 10:59:59 p.m. CT on March 30, 2015. Then, the voting period will be held from 12:00:01 a.m. CT on August 10, 2015 to 11:59:59 p.m. CT on October 17, 2015. During the voting period, you will be encouraged to purchase and taste the Finalist’s Flavors and vote for your favorite one.

Do Us A Flavor Prizes

The grand prize winner, the top Finalist who is receiving the highest number of votes, will receive the greater of one percent (1%) of the Net Sales of her/his Flavor OR a check for $1,000,000! The other three finalists will each receive a check in the amount of $50,000.


The LAY’S Do Us A Flavor is open only to legal residents of any of the 50 United States, the District of Columbia, or Puerto Rico who are 18 years of age or older at the time of entry.

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