LAY’S Do Us A Flavor Chips Contest 2017 (

Do Us A Flavor is back! The annual Lays Chips Contest 2017 starts on January 10th and this year again, they are looking for the tastiest potato chips flavors in America. So start submitting your $1 Million flavor now at for a chance to win $1 million!

Create Your Potato Chip Flavor At

Lay’s invites you to submit your yummy chip ideas by using the following ways:

  • Online: To submit your flavor online, go to and click “Create My Flavor”. Then follow the instructions to name your flavor, choose your chip style, add ingredients and write a short essay about what inspired your flavor. Finally, fill out the entry form and submit for a chance to win.
  • Via Retailer Websites: Follow the instructions on select Retailer Web sites to participate.

Judging Criteria:

  • 40% Original, creative, and sharable
  • 30% Potential for delicious flavor for LAY’S potato chips
  • 30% Simple, straightforward and fun flavor

You may participate as many time as you want so get creative and start entering now!

Do Us A Flavor Prizes

  • Semi-Finalist Prizes (7): $10,000
  • Finalist Prizes (2): $50,000
  • Grand Prize (1): $1,000,000

LAY’S Do Us A Flavor Chips Contest 2017: What You Need To Know

LAY'S Do Us A Flavor Chips Contest 2017 (

The LAY’S Do Us A Flavor Chips Contest 2017 is open only to legal residents of any of the 50 United States, the District of Columbia, or Puerto Rico who are 18 years of age or older at the time of entry.

The contest, which consists of two periods, started on January 10, 2017 and you may submit your flavors through 10:59:59 p.m. CT on March 19, 2017. Then, the voting period will be held from 12:00:01 a.m. CT on July 24, 2017 to 11:59:59 p.m. CT on October 8, 2016. During the voting period, you will be encouraged to purchase and taste the Finalist’s Flavors and vote for your favorite one.

Total value of all prizes is $1,170,000. For the names of the winners, send a self-addressed, stamped envelope to be received by November 10, 2017 to: Lay’s Do Us  A Flavor The Pitch Contest Winner’s List, 10 South 5th Street – 7th Floor, Dept. 880-768, Minneapolis, MN 55402.

For complete details, including Official Rules, visit

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Comments (4 Messages)

Patrice Edmond
Dec 14, 2016 14:09

could you let me know when the next do us a flavor contest begins

Edith Speed
Jan 10, 2017 14:59

Im Winning This Love Lay’s Chips and Thank You For Sending Me My Pic On Your Chips Bag I Really Enjoy Receive ing Them ..I’ve Still Got My Bag unopen …thank you Lay’s Chips

fay zeigler
Jan 11, 2017 13:12

I entered 50 times last contest never won

Christine Mendonca
Feb 27, 2017 9:17

I would like to submit a new flavour Pico De Gallo. With tomatoes red onion and celantro but having a hard time to submit

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